WHAT IS IT?

A comprehensive review of your organisation’s marketing capability which can be conducted as a stand-alone activity (or as part of a wider Balcroft Business Review).

WHAT ARE THE BENEFITS FOR YOU?

  • Fast, thorough and objective review of all your marketing processes, structures, team capabilities, planning and performance

  • An actionable plan to improve marketing effectiveness and efficiency within your organisation, clearly identifying those areas of vital importance

  • Performance enhancements on marketing expenditure will result in a minimum 15% to potential 25% cost reduction

  • Quality improvements in marketing practice and delivery that can amount to significant, measureable brand and product performance enhancement

  • We guarantee to deliver any benefits we identify, from the review, with projects that can yield up to 10:1 ROI benefit

  • We only charge our costs on this initial marketing review phase, giving you a valuable and actionable report in a short timeframe