Balcroft Results-Driven Consulting

Through winning people’s hearts and minds and creating culture change, we enable business transformation and profit maximisation. We help organisations fulfil their potential by delivering honest, personal business support, through our innovative range of solutions and management practices.

Our Vision

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Our Vision

To ensure our clients realise and fulfil their potential by implementing each and every initiative in a practical, simple, ethical and collaborative way, creating total staff engagement, greatly enhancing the customer experience and making a real, sustainable difference.

Our Values

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Our Values

We believe in always acting with Honesty, Integrity and Humility. Our strong value system underpins everything that we do, ensuring we always do the right thing for clients.

Our Guarantee

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Our Guarantee

We guarantee to deliver any benefit we sign up to achieve at the outset of an initiative. Our value to you is measured by your finance team in real cash-flow terms on a weekly basis, ensuring complete transparency.

Corporate Social Responsibility

As part of our continuing commitment to behave ethically and contribute to economic development, while improving the quality of life of our workforce and their families, as well as the local communities and society at large, we allow every employee half a day off each month to conduct voluntary work.

Careers with Balcroft

Balcroft people are inspired to achieve their full potential as they become immersed in such a stimulating, supportive environment.

The Board


Richard Cronin

Chief Executive

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Richard is the Chief Executive and a partner at Balcroft. He has spent the last 13 years working with and running other consultancy firms. He has built up vast experience developing new business and helping bring about change in numerous blue chip organisations across the globe. He has particular depth working with FTSE 250 / Fortune 500 clients across a number of different sectors including transport, finance, M&E, FM, utilities, social housing, retail, materials handling and ICT. Before entering consulting, early experience was gained in various global firms including JP Morgan, Lloyds Bank and BT. Richard is also a Trustee for Dingley Family and Specialist Early Years Centres.

John Prowse

Managing Director

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John is the Managing Director and is a partner at Balcroft. He has enjoyed a progressive career working in the Public Sector, Transport and Logistics, Information Management and most recently Property Compliance. John has progressed from Operations Director, to Managing Director to Group Managing Director, Europe to CEO. He has consistently grown businesses through a mixture of acquisition and strong organic growth and has completed over 50 acquisitions across 18 countries. Most notably John led Iron Mountain Europe’s growth from £18 million to £400 million, built Connaught Compliance as a new venture to £150 million and most recently led Green Compliance plc ( aim listed ) for four years as CEO.

Advisory Board Members


Carol Borghesi

Advisory Board Member

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With 31 years of telecommunications experience spanning three continents, Carol career has taken her from TELUS in Canada to British Telecom (BT) in the U.K. to Bharti Airtel in India,  back to TELUS and now in her own Customer Experience practice. Carol rejoined TELUS in 2009 as Senior Vice-President Client Experience in support of consumer contact centers across Canada and in 2011 accepted the newly created role of Senior Vice President Customers First Culture. Carol ignited passionate customer advocacy across TELUS with the launch of Customers First in 2010 and was the driving force behind the evolution of TELUS corporate culture to deliver on the future is friendly to clients.

Mark Davies

Advisory Board Member

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Mark is a seasoned Business Transformation CEO/Chairman working with PLCs, private-equity and privately owned company boards and stakeholders – to deliver significant EBITDA growth through strategic market making, operational performance improvement and management team development. His background includes taking an AIM listed plc as CEO to the FTSE250, building two large international divisions for FTSE100 companies and more recently leading two private-equity backed businesses in the energy/environmental sector. He has completed over 50 acquisitions including three successful buy-and-build programmes.

Mark is founder of Value Bridge Advisory, which he established to help private business owners build and maximise the value of their company prior to a sale or equity release event.

Mark has a BSC in Economics from Bristol University and an MBA from INSEAD, France.

Carole Plant

Advisory Board Member

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Carole Plant has had a 20 year career in blue-chip global companies, most recently as Managing Director of Business Process Re-engineering at Citigroup EMEA. She spent five years at Barclays Global Retail and Commercial Bank where she was Head of Performance Improvement for Global Operations She was also Head of Customer Service Delivery for the Retail and Commercial Bank in Citibank EMEA. Prior to this, Carole spent twelve years with General Electric in a variety of roles across both financial services and industrial sectors, finishing her time as UK & Ireland MD and then European Operations Director for GE Mortgage Insurance. While working at GE European Equipment Finance, she certified as a Six Sigma Master Black BeltIn 2005, Carole received the European Women’s Union Business Woman of the Year award. In September 2012, she set up her own Consulting Company and has completed a number of interim consulting roles at ActiveOps, Telefonica and HSBC.

Paul Duncanson

Advisory Board Member

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Paul brings over 25 years of experience in international marketing and general management. He has worked with leading marketing businesses such as Coca-Cola, Beecham (GSK) and the UKs fourth largest grocery brand Andrex, Glenfiddich, Grants and specialist brands such as Balvenie. International Marketing Director responsibility came within the entertainment and new media businesses of Carlton Home Entertainment and Sony PlayStation. Paul joined creative brief at its launch in 2003, to create a new way of offering brands access to the latest and most relevant marketing intelligence. His leadership at creative brief has seen the business work with over 200 global brands. Paul launched the creative brief consultancy in 2012 to assist both global brands and SMEs in maximising the effectiveness and efficiency of marketing strategies and budgets.

Mick Yates

Advisory Board Member

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Mick has a unique international track record, and addresses Leadership, Strategic and Customer implications of the Big Data revolution. His passions? Respect for customers, clear strategic choices, developing great people, and leading high performing international teams. He has lived on 3 continents & worked across 6. Mick is a senior Exec and Board Director, with success in global firms, consultancy, start-ups and non-profit. He has held senior positions at Procter & Gamble as Senior Vice President, Asia Pacific, Johnson & Johnson, as Company Group Chairman and UK & Ireland Managing Director at dunnhumby. Mick is also Visiting Professor at the University of Leeds, and was on the Board of Trustees of Save the Children (USA). He also chaired an Australian biotech IPO.

Tim Jackson-Smith

Advisory Board Member

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During his career Tim has operated at the highest level within a number of organisations and has a distinctive skill set that sets him apart from his peer group. He has over 20 years’ experience as a corporate lawyer combined with senior managerial and commercial roles in results driven businesses, latterly having held the position of CEO at Bglobal plc, an AIM listed smart energy business.

Mark Pope

Advisory Board Member

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Mark has been working in international business for thirty five years leading a variety of functions from Commercial to Operations and Consulting and Delivery Services. Most recently, Mark has been working as a Director of Public Service Networks in the Cabinet Office. Prior to this he held senior director positions in Bluefish (part of Vodafone), Orange and AT&T. In the demanding B2B technology services Mark has delivered significant business growth and innovation based on a commitment to building and empowering teams and relentless focus on the Customer Experience and Journey.

Suzi West

Advisory Board Member

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Suzi West is a marketing and communications professional with 20+ years experience working as a senior executive within global organisations, such as Ernst & Young, GE Capital and First Data Corporation to develop and implement communications strategies and programmes which drive audience engagement, deliver results and create and sustain transformational change.

Her experience within these organisations included providing strategic communications consultancy to senior leadership teams and the planning and implementation of EMEA-wide communications projects in support of sales effectiveness programmes, acquisitions and business integrations, new brand introductions and an IPO.

Edward Johnson

Advisory Board Member

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Ed currently resides in London having recently joined Socialbakers.com to head up their Education department. He has a team sitting in all major global offices to be close to the clients and provide education to existing clients as well as onboarding their new clients. Previously, Ed was the Director for Sales Learning and Development for the EMEA region at Yahoo! Inc. He was responsible for the training needs of the sales and solutions development teams in this vast region which extends over 8 countries. He held his position at Yahoo for 13 years. Prior to Yahoo!, Ed worked as a training consultant with Accenture and gained his expertise in Siebel during this time where his passion for learning and development flourished.